It’s good for us to realize that internet is different from traditional marketing media in several aspects. First, internet serves as a communications channel, a transaction, and distribution channel. Consumers can get information, make intelligent choices, and finally pay customers through the internet. No other medium can accomplish these criteria instantly, without going through rigorous exercises.
Traditional marketing in the other hand, is a diverse field, involving many different strategies and methods. Earning a degree through a marketing program provides the knowledge and skills required to effectively use traditional marketing techniques from print to broadcast.
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This includes subjects like communication, which helps professionals understand the most effective ways to design and deliver traditional marketing campaign. Marketing programs will also have courses on consumer psychology, which teaches a strong understanding of buying habits and motivations.
I will be making this course plain with some of the benefits why we should be going with e-marketing. The post will give you insights of the reasons,why people chooses to go down with digital market AKA e-marketing. The digital revolution has enforced traditional marketers to rethink and identify themselves on how to communicate, and serve their customers digitally.
The truth is that internet now offers much more information to their consumers. Below are some of the reasons which after so many years of research agreed to be place over traditional marketing.
E-Marketing (Digital Marketing) Over Traditional Marketing.
- The cost of the customers is reduced significantly as they can access the information about various alternatives and choose the best that suits their needs.
- The internet is by nature interactive, it is easier for buyers to initiate a shopping process by visiting the e-market website and then click on the hyper-linked texts for more details.
- In e-marketing, there are capacity of multimedia content. This assist the users in accessing their needs and decisive measures.
- Digital marketing provide economic ground for scale and scope type of business transactions.
- It can impose higher switching cost on the buyers and sellers.
- There is a mutual relationship between the buyers and the seller in e-marketing which helps their transactions to wax stronger.